Small Business Management: An Entrepreneurial Emphasis

Longenecker, Justin G.

ISBN 10: 032406554X / ISBN 13: 9780324065541

Published by South-Western College Pub, 2002

About this Item

Has moderate shelf and/or corner wear. Great used condition. Includes CD-ROM.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.

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Bibliographic Details

• Title: Small Business Management: An Entrepreneurial Emphasis
• Publisher: South-Western College Pub
• Publication Date: 2002
• Language: English
• ISBN 10: 032406554X
• ISBN 13: 9780324065541
• Binding: hardcover
• Condition: Very Good
• Weight: 58 ounces

About this title

Synopsis

This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management and finance.