Small Business Management: An Applied Approach [Paperback] Tim Mazzarol

Mazzarol, Tim

ISBN 10: 0734611064 / ISBN 13: 9780734611062

Published by Tilde Publishing and Distribution, 2011

About this Item

This book is like new and unused. It does have some wear to cover that includes a couple of dirty marks, and a slight bend to bottom right hand corner for storage.

Seller Inventory # 035511-11

Bibliographic Details

• Title: Small Business Management: An Applied Approach [Paperback] Tim Mazzarol
• Publisher: Tilde Publishing and Distribution
• Publication Date: 2011
• Language: English
• ISBN 10: 0734611064
• ISBN 13: 9780734611062
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Fine

About this title

Synopsis

The aim of this text is to familiarise students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. For students interested in establishing and managing their own small firm, this book should help them to focus their thinking on the realities of life as a small business owner-manager - both its challenges and its rewards. For postgraduate students that are keen to 'make a difference', this text should enable them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures. In addition to students enrolled at universities and colleges, this book should also prove useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest. This text also has relevance to the general reader interested in the significant contribution that the small business sector plays in the national economy of Australia and many other countries around the world. It adopts a strategic perspective of the small firm focusing on enterprise growth. It provides a balance of theory and practice with respect to the management of small businesses. It includes original research and case studies from Australian firms. It draws upon direct experience of working small business managers.

About the Author

Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society as well as an affiliate Professor at the Burgundy School of Business, Groupe ESC Dijon Bourgogne, France.