Small Business E-Commerce Management
Chaston, Ian
ISBN 10: 1403912327 ISBN 13: 9781403912329
Published by Palgrave, 2004
Used
Soft cover
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About this Item
Description:
Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Annotations to some page edges/pages, may include notes, highlighting or underlining. Seller Inventory # wbb0022784821
Synopsis:
E-commerce for Small Business uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.
About the Author: IAN CHASTON is a Professor of Marketing and Entrepreneurship at Plymouth Business School and a visiting Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.
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Bibliographic Details
Title: Small Business E-Commerce Management
Publisher: Palgrave
Publication Date: 2004
Binding: Soft cover
Condition: Good