Simply Better
Language: English
Published by Harvard Business Review Press, 2004
- Softcover
- Used
Condition: Used - Very good
£ 5.14
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: En este libro, Patrick Barwise y Seán Meehan argumentan que la mayoría de las empresas han llevado la diferenciación tan lejos que han dejado atrás a sus clientes. Los clientes no quieren adornos innecesarios y no les importan las diferencias triviales entre marcas. Lo que realmente quieren son productos de calidad, servicios confiables y una buena relación calidad-precio. Sin embargo, la mayoría de las empresas no satisfacen constantemente estas necesidades básicas de los clientes. Simply Better es un manifiesto directo y pragmático para las empresas actuales. Barwise y Meehan argumentan que la diferenciación exitosa no radica en propuestas de venta únicas, sino en beneficios de categoría genéricos, como un buen servicio, entrega a tiempo y productos de calidad, que cualquier empresa puede proporcionar. La clave es ofrecerlos consistentemente mejor que los competidores. EAN: 9780875843988 Tipo: Libros Categoría: Negocios y Economía Título: Simply Better Autor: Patrick Barwise| Sean Meehan Editorial: Harvard Business Review Press Idioma: en Páginas: 208 Formato: tapa dura.…
Seller Inventory # Happ-2025-06-19-9b7f8668
- Title
- Simply Better
- Author
- Patrick Barwise; Sean Meehan
- Publisher
- Harvard Business Review Press
- Publication year
- 2004
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0875843980
- ISBN 13
- 9780875843988
Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they’ve left their customers behind. Customers don’t want bells and whistles and don’t care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs.
Simply Better is a no-nonsense, back-to-basics manifesto for today’s businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&G, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to:
• Understand what customers really value and why they buy the brands they do
• Discover basic, unmet needs ripe for reliable solutions
• Channel customer dissatisfaction into performance improvements
• Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications
• Create a learning culture that continuously responds to changing customer needs
While being unique might be exciting and appealing, it doesn’t drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary—and lasting—rewards.
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