Simplify: How the Best Businesses in the World Succeed
Language: English
Published by Entrepreneur Press, 2016
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
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Add to basketItem description from seller
Nearly all of the great success stories of the twentieth century--right up to the present day--are stories of simplifying. Over the last 40 years Richard Koch has worked to uncover the simple principles and strategies behind every successful business. With the help of venture capitalist Greg Lockwood and supported by research from OC&C Strategy Consultants, Koch has uncovered the one uniting principle behind successful companies such as IKEA, the Boston Consulting Group, Honda, and Uber: Simplify. Taking the principle one step further, Koch has identified that companies will either be price simplifiers--consider flying a budget airline stripped of all the extras that still takes you from point A to point B--or proposition simplifiers--such as Apple with their easy-to-use products for a large market willing to pay a premium. In this book, Koch and Lockwood dissect case studies to share the secrets behind the great simplifiers of business. You'll learn how to: * Decide which simplifying strategy is the best option for your business * Model your business as a price or proposition simplifier * Make your products and services more useful and better looking * Spike demands and create markets that didn't exist before * Redesign your business process and transform your industry in nine steps * Implement the three fundamental principles to sparking a price revolution Are you ready to become the next market leader? Start simplifying today.…
Seller Inventory # 00100398183
- Title
- Simplify: How the Best Businesses in the World Succeed
- Author
- Richard Koch
- Publisher
- Entrepreneur Press
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1599185997
- ISBN 13
- 9781599185996
Over the last 40 years Richard Koch has worked to uncover the simple principles and strategies behind every successful business. With the help of venture capitalist Greg Lockwood and supported by research from OC&C Strategy Consultants, Koch has uncovered the one uniting principle behind successful companies such as IKEA, the Boston Consulting Group, Honda, and Uber: Simplify.
Taking the principle one step further, Koch has identified that companies will either be price simplifiers--consider flying a budget airline stripped of all the extras that still takes you from point A to point B--or proposition simplifiers--such as Apple with their easy-to-use products for a large market willing to pay a premium.
In this book, Koch and Lockwood dissect case studies to share the secrets behind the great simplifiers of business. You'll learn how to:
- Decide which simplifying strategy is the best option for your business
- Model your business as a price or proposition simplifier
- Make your products and services more useful and better looking
- Spike demands and create markets that didn't exist before
- Redesign your business process and transform your industry in nine steps
- Implement the three fundamental principles to sparking a price revolution
Are you ready to become the next market leader? Start simplifying today.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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