Simplify: How the Best Businesses in the World Succeed [Paperback] [Jan 01, 2016] Richard Koch
Language: English
Published by Piatkus Books, 2016
- Softcover
- Used

Seller: Russell Books, Victoria, BC, CanadaRussell Books
AbeBooks seller since June 1, 1996
Condition: Used - Very good
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- Title
- Simplify: How the Best Businesses in the World Succeed [Paperback] [Jan 01, 2016] Richard Koch
- Author
- Koch, Richard
- Publisher
- Piatkus Books
- Publication year
- 2016
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0349411840
- ISBN 13
- 9780349411842
For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?
Working with venture capitalist Greg Lockwood, his co-author on SUPERCONNECT, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.
With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.
"Synopsis" may belong to another edition of this title.
About the Author
Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.
"About the title" may belong to another edition of this title.
Russell Books
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