Simplicity Marketing
Cristol, Steven M.|Sealey, Peter
Language: English
Published by Free Press, 2007
- Softcover
- New
Condition: New
£ 20.68
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorSteven M. Cristol and Peter SealeyInhaltsverzeichnisrnrnContentsAcknowledgmentsIntroductionPART I The Buying and Selling Environment in the Digital Age.
Seller Inventory # 4130205
- Title
- Simplicity Marketing
- Author
- Cristol, Steven M.|Sealey, Peter
- Publisher
- Free Press
- Publication year
- 2007
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1416576444
- ISBN 13
- 9781416576440
Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for more relevance to stress reduction, and decluttering customers' decision-making requirements. The final pages of this brilliant manifesto for a simplicity revolution provide a guide to managing simplicity strategies, leveraging information technology to simplify rather than complicate customers' lives, and integrating all the tools in the book into an executional blueprint.
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