In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity. Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.

About the Author

Giles Colborne has worked in the field of user-centered design for 20 years. He is the managing director of expartners, a user experience consultancy based in the United Kingdom that makes websites and mobile devices easier to use for clients all over the world such as Vodafone, Marriott, Nokia and Jaguar.

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