Silent Selling: Best Practices and Effective Strategies in Visual Merchandising
Kate Ternus,Judith Bell
ISBN 10: 1563672197 ISBN 13: 9781563672194
Published by Fairchild Pubns, 2005
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About this Item
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Synopsis:
Silent Selling, 2nd Edition, presents ideas that capture the direction in which today's retail industry is moving that will lead students beyond the basics of visual merchandising. Students will benefit from an understanding of expert's discoveries and learn valuable new techniques. With these informational tools, they can learn to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace.
About the Author: Judith Bell has been corporate manager of visual merchandising for a major national retail chain since 1989. She has held leadership positions in many professional groups, including the National Association of Display Industries (NADI), Planning and Visual Education (PAVE), and advisory boards of the National Association of Store Fixture Manufacturers (NASFM) and Display and Design Ideas.
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Bibliographic Details
Title: Silent Selling: Best Practices and Effective...
Publisher: Fairchild Pubns
Publication Date: 2005
Binding: spiral_bound
Condition: Very Good
Edition: 2nd Edition