Silent Selling : Best Practices and Effective Strategies in Visual Merchandising

Ternus, Kate, Bell, Judith

ISBN 10: 1563673967 / ISBN 13: 9781563673962

Published by Fairchild Books, 2006

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP64546661

Synopsis:

This new edition of the best-selling textbook, which captures the direction in which today's retail industry is moving, will lead students beyond the basics of visual merchandising. Experts' recent discoveries and valuable new techniques provide essential tools to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace. Readers are encouraged to think out of the box while using Bell's Look-Compare-Innovate model, which is at the core of reinventions taking place in retail organisations worldwide.

About the Author: Judith Bell has been corporate manager of visual merchandising for a major national retail chain since 1989. She has held leadership positions in many professional groups, including the National Association of Display Industries (NADI), Planning and Visual Education (PAVE), and advisory boards of the National Association of Store Fixture Manufacturers (NASFM) and Display and Design Ideas. Kate Ternus is fashion merchandising and marketing instructor at century college.

Bibliographic Details

Title: Silent Selling : Best Practices and ...
Publisher: Fairchild Books
Publication Date: 2006
Binding: Hardcover
Condition: Good
Edition: 3rd Edition.