Signature Experience : Art and Science of Customer Engagement for Fashion&luxury Companies
Language: English
Published by Egea Spa - Bocconi University Press Okt 2018, 2018
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 48.80
Quantity: 2 available
Add to basketItem description from seller
Neuware - Craft a Signature Customer Experience in the Fashion and Luxury IndustriesHow can fashion and luxury brands create lasting customer connections This book provides the answers, arguing that firms should craft the customer experience with the same care as their products, injecting creativity into every touch-point. It explores how to design unique, memorable experiences that resonate with customers.Signature Experience examines how to move beyond traditional approaches and create a new organizational design and company culture. It emphasizes the importance of data, technology, people, and organizational mechanisms in enabling a customer-centric approach. Discover how to craft a unique, inspiring, and memorable experience that defines your brand.
Seller Inventory # 9788885486591
- Title
- Signature Experience : Art and Science of Customer Engagement for Fashion&luxury Companies
- Author
- Stefania Saviolo
- Publisher
- Egea Spa - Bocconi University Press Okt 2018
- Publication year
- 2018
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 8885486592
- ISBN 13
- 9788885486591
- Item weight
- 200 grams
- Dimensions
- 229x155x10 mm
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"About the title" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.27 | £ 37.63 |
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