A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books)
Language: English
Published by SAGE Publications Ltd, 2006
Series: Book 1 of 17 - Very Short, Fairly Interesting and Reasonably Cheap
- Softcover
- Used
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
AbeBooks seller since November 14, 2005
Condition: Used - Very good
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Add to basketItem description from seller
Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # rev9779197420
- Title
- A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books)
- Author
- Blythe, Jim
- Publisher
- SAGE Publications Ltd
- Publication year
- 2006
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 141293088X
- ISBN 13
- 9781412930888
- Item weight
- 170 grams
- Series
- Book 1 of 17: Very Short, Fairly Interesting and Reasonably Cheap
Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures.
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.
"Synopsis" may belong to another edition of this title.
About the Author
Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.
Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.
His next venture is to study for a degree in modern languages – having left school at 16 he thinks it’s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...
"About the title" may belong to another edition of this title.
WeBuyBooks
Rossendale, LANCS, United Kingdom
AbeBooks seller since November 14, 2005
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