A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Paperback)
Language: English
Published by SAGE Publications Ltd, London, 2025
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 20.39
Quantity: 1 available
Add to basketItem description from seller
Paperback. Each book in the Very Short, Fairly Interesting & Reasonably Cheap series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller Inventory # 9781529795165
- Title
- A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Paperback)
- Author
- Michael Beverland
- Publisher
- SAGE Publications Ltd, London
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1529795168
- ISBN 13
- 9781529795165
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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