A Very Short, Fairly Interesting, Reasonably Cheap Book About. International Marketing
Language: English
Published by Sage Publications|SAGE Publications Ltd, 2019
Series: Book 14 of 17 - Very Short, Fairly Interesting and Reasonably Cheap
- Softcover
- New
Condition: New
£ 27.03
Quantity: 2 available
Add to basketItem description from seller
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.Lo.
Seller Inventory # 285908996
- Title
- A Very Short, Fairly Interesting, Reasonably Cheap Book About. International Marketing
- Author
- Earley, A J
- Publisher
- Sage Publications|SAGE Publications Ltd
- Publication year
- 2019
- Condition
- New
- Binding
- Kartoniert / Broschiert
- Language
- English
- ISBN 10
- 1526456877
- ISBN 13
- 9781526456878
- Series
- Book 14 of 17: Very Short, Fairly Interesting and Reasonably Cheap
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.
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"Synopsis" may belong to another edition of this title.
About the Author
Amanda J. Earley is Lecturer of Marketing, Politics and Culture at the University of Leicester. Her research examines the political and ethical dimensions of markets, Amanda directs her work towards areas of public interest such as sustainability, social media, art production.
"About the title" may belong to another edition of this title.
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