The Short Book Formula (Second Edition): A Financial Professional's Guide to Writing a Book in 6 Weeks to Attract Ideal Clients
Language: English
Published by Independently published, 2024
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
£ 7.25
Quantity: 1 available
Add to basketItem description from seller
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 56736655-6
- Title
- The Short Book Formula (Second Edition): A Financial Professional's Guide to Writing a Book in 6 Weeks to Attract Ideal Clients
- Author
- McManus, Paul G.
- Publisher
- Independently published
- Publication year
- 2024
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798338814932
- Item weight
- 2 pounds
- Dimensions
- N/A
Most financial advisors will never write a book. The ones who do are winning clients their competitors can't touch.
A prospect who reads your book before a first meeting converts at roughly 80%. A prospect from a cold digital ad converts at 5 to 10%. That gap — driven entirely by the trust a book builds in advance — is why book authorship has become the highest-ROI marketing strategy available to financial professionals today.
The problem isn't expertise. Every successful advisor has more than enough to say. The problem is time, process, and knowing exactly how to turn what you already know into a published book that works for you around the clock.
The Short Book Formula solves all three.
What's Inside the Second Edition:
In this fully updated edition, Paul G. McManus — Founder and CEO of Influential Advisor Media and the authority on book authorship for financial professionals — walks you through the complete system, from blank page to published author to client-attracting machine.
You'll discover:
— Why a short book (12,000 to 25,000 words, readable in under two hours) outperforms a comprehensive tome every time — and the data that proves it
— The six-week process that takes you from concept to finished manuscript in two to three hours of work per week, using a talk-based method that captures your voice, your stories, and your expertise without sitting alone at a keyboard
— The One Big Idea framework for choosing a book topic that speaks directly to your ideal client and no one else
— The six-strategy launch system: the inner circle soft launch that activates your best clients as advocates, the coordinated Amazon bestseller push, the COI foreword strategy that turns CPAs and attorneys into referral partners, the virtual speaking tour, the book website that builds your email list on autopilot, and the audiobook that reaches prospects wherever they are
— How to use your book to get booked on podcasts your ideal clients are already listening to — and turn every appearance into warm, pre-qualified leads
— Real results from real advisors: including an advisor who grew from $200,000 to $2.5 million in commissions in 30 months by combining a niche book with a targeted authority strategy, and another whose book generated an 80% close rate with affluent prospects
This Book Is For You If:
You are a financial advisor, wealth manager, CPA, life insurance producer, or other financial professional who does excellent work, has a clear niche, and is tired of watching less qualified competitors win the clients you deserve.
You don't need to be a writer. You need to be willing to talk for six hours over six weeks — and follow a process that has already produced more than 500 published authors in the financial profession.
About the Author:
Paul G. McManus is the Founder and CEO of Influential Advisor Media and host of The Influential Advisor Podcast. He is the leading authority on book authorship and authority marketing for financial professionals, having guided more than 500 financial advisors, CPAs, and life insurance producers through a proven system for writing and publishing a book in as little as six weeks.
Under Paul's guidance, his clients have generated more than $100 million in fees and commissions — not from book sales, but from the trust, authority, and client relationships a well-positioned book creates before a prospect ever walks in the door.
Paul is based in San Diego, California. His work, his podcast, and his resources for financial professionals are available at www.influentialadvisor.com.
"Synopsis" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 3 to 5 business days |
|---|---|---|
| First item | £ 0.00 | £ 11.33 |
Payment methods
Store description
Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
Seller's business information
Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
Terms of sale
Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.
If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostly in used books, any extra components, such as CDs, DVDs, figurines, or access codes are not included.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Better World Books, Mishawaka, Indiana, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Please allow 1-2 business days for order fulfillment.