Shopping Behaviour of Indians in the Deregulated Market : A Study of select Organised Retailers
Language: English
Published by LAP Lambert Academic Publishing, 2012
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 74.40
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - This book provides a glimpse of the changing Indian customer with the onset of globalization. It is a study on the retail revolution which India is experiencing in recent years. Being one of the fastest growing economies in the world with a large young population with high disposable income, today the Indian customer seem to be demanding. This book outlines the customers perceptions on organized retailing and his shopping behaviour in this changed scenario. A detailed study on the factors which influence an Indian shopper in the selection of the retail store, his perception about store atmospherics, reasons for his loyalty to a particular store, impact of loyalty card schemes launched by retailers etc. are explored in detail for better understanding of Indian customer. Finally an attempt is also made to segment the shoppers of organised retail stores. In short this book gives a clear understanding of Indian shopper. This book is an ideal study resource for researchers, professionals and business persons in the field of retailing and consumer behaviour.…
Seller Inventory # 9783847349792
- Title
- Shopping Behaviour of Indians in the Deregulated Market : A Study of select Organised Retailers
- Author
- Johney Johnson
- Publisher
- LAP Lambert Academic Publishing
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3847349791
- ISBN 13
- 9783847349792
- Item weight
- 537 grams
- Dimensions
- 220x150x20 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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