Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Implications

Lindquist, Jay

ISBN 10: 1426630506 / ISBN 13: 9781426630507

Published by Atomic Dog Pub Inc, 2008

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Bibliographic Details

• Title: Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Implications
• Publisher: Atomic Dog Pub Inc
• Publication Date: 2008
• Language: English
• ISBN 10: 1426630506
• ISBN 13: 9781426630507
• Binding: Paperback
• Edition: 4th Edition
• Condition: new

About this title

Synopsis

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.