Sharing Economy and the Impact of Collaborative Consumption

The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven companies that are disrupting the most established business categories. The emergence of these new business models has upset the flow in contemporary society and transformed people's behavior towards sharing-based economies. Companies and entrepreneurs can see this significant change in people's behavior as both an opportunity and a threat.

Sharing Economy and the Impact of Collaborative Consumption provides emerging research on the impact that the sharing services are having on society as well as the importance of the sharing economy development in the coming years, dealing with relevant issues such as regulations, the technological aspects involved in these platforms, the impact in the tourism sector, and consumer behavior in relation to these services. Multidisciplinary in nature, this publication establishes links between economics, finance, marketing, consumer behavior, and IT, and covers topics that include e-commerce, consumer behavior, and peer economy. It is ideally designed for researchers, students, business professionals, and entrepreneurs seeking current research on the impact that this industry has on various economic, marketing, and societal aspects of different countries.

Assistant professor in the Economic and Business Studies Department at the Open University of Catalonia, Spain. She holds a Ph.D. in Business Sciences and a master’s degree in Marketing and consumer behaviour from the University of Granada, Spain. Her lines of research and interest are focused on consumer behaviour in relation to technological innovations, in particular themes related to e-commerce, mobile payments, financial applications/platforms and sharing services.

Àngels Fitó is the Vice president for Competitiveness and Employability at UOC since February 2019. Previously she was the Director of the Economics and Business Department in the Universitat Obertade Catalunya (UOC) since 2010. Previously she tought in many other spanish universities as an Associated professor while she worked as consultant in the financial and accounting area. She has published several papers indexed in data bases like JCR, Scopus or ABS. Her research interests are e-learning, management accounting and accounting education. She attends regularly to accounting and education national and international conferences.

Josep Llados-Masllorens has a PhD Degree on Economics and Business Science and Master Degree on Regional Economics and Tax Management by the University of Barcelona (Spain). Associate Professor of the Economics and Business Department and director of the Phd Program on Business Management at the Open University of Catalonia (UOC). Previously, he was director of the Internet Interdisciplinary Institue (IN3, vice-rector for Faculty and Academic Organization and vice-director for Research of the Economics and Business Department (UOC).

Francisco Liébana-Cabanillas is an Assistant Professor in the Department of Marketing and Market Research at the University of Granada (Spain) since 2000 and holds a Ph.D. in Business Sciences at this university. He has a degree in Business and Administration Science and a Master in Marketing and Consumer Behavior, from the University of Granada. His main area of research and interest is the effectiveness of the mobile and online banking, Internet consumer behavior and e-banking acceptance; the results of which are reflected in various papers (Expert Systems With Applications, Service Industries Journal , Industrial Management & Data Systems, Global Business Perspectives , International Journal of Management Science and Information Technology , Harvard Deusto Business Research , Papeles de Economía Española , etc) which have been presented at the European Marketing Academy (EMAC), Asociación Española de Marketing Académico y Profesional (AEMARK), International Network of Business and Management (INBAM), International Symposium on Management Intelligent Systems (ISMIS), Jornadas Hispanolusas de Gestión, etc., book (Pearson) and chapters in different multidisciplinary books (IGI Global, Springer, etc). He is currently working on different research projects in Internet social networks, mobile payment, social commerce, Internet and effectiveness, multi-objective optimization and new technologies acceptance.