Share This: The Social Media Handbook for PR Professionals
Chartered Institute of Public Relations Social Media Panel
ISBN 10: 111840484X ISBN 13: 9781118404843
Published by Wiley, 2012
Used
hardcover
From
Chapter Two Books, Ammanford, United Kingdom
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About this Item
Description:
Share This is a practical, up-to-date guide to using social media effectively within modern public relations. Written by leading practitioners from the CIPR, it covers strategy, content creation, community management, analytics, and the evolving digital landscape. A must-have reference for PR professionals, communications teams, and anyone working in digital engagement. Seller Inventory # mon0001643098
Synopsis:
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.
The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.
Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.
About the Author:
Includes contributions from :
Matt Appleby
Richard Bagnall
Richard Bailey
Rob Brown
Stuart Bruce - two chapters
Simon Collister
Russell Goldsmith
Gemma Griffiths
Katy Howell
Alex Lacey
Becky McMichael
Rachel Miller
Helen Nowicka
Mark Pack
Adam Parker
Julio Romo
Simon Sanders
Philip Sheldrake - two chapters
Andrew Smith - two chapters
Dan Tyte
Stephen Waddington
Robin Wilson
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Share This: The Social Media Handbook for PR...
Publisher: Wiley
Publication Date: 2012
Binding: hardcover
Condition: Very Good