The 7 Secrets of Influence is THE powerful guide on how to influence; It is an invaluable resource for anyone who wants to get results by influencing others; bosses, peers, colleagues, family members, or friends. Elaina Zuker has been successful in all aspects of business, marketing and sales for over 35 years, and has sold millions of dollars of products and services. Her ideas and advice are from her proven track record and they work!

Ms. Zuker and her associates have taught this program to thousands of staff, executives and entrepreneurs all over the U.S., Canada, Asia and Europe. Now, many more are learning these valuable secrets in an eLearning version of “Secrets of Influence”.

The new book incorporates that experience and feedback, and offers a streamlined, laser-focused approach for success in today’s world.

It’s Not What You Know.
It’s Not Who You Know.
So What is It?

What you need is something of your own, an inner resource you can tap whenever it's needed. In short - influence: a set of skills that can serve you whenever and wherever you are, that you can practice anytime, anywhere, inside or outside an organization. We call it “portable power”. This book, and Ms. Zuker’s unique and elegant approach, will give you the tools and teach you the skills for how to influence anyone.

This highly practical guide, filled with realistic advice on succeeding in today's unpredictable business and social climates, enables the reader to learn the skills needed to succeed in today's competitive business environment. You will learn how to influence anyone, strategically and successfully.

The NEW version of Seven Secrets of Influence is filled with vital, up-to-the-moment tips and techniques on how to influence people. Especially in the current environment of virtual communication, when the challenges of successful communication make it even more essential to have a broad repertoire of Influence Skills.

This approach is like a “technology” of Influence. Ms. Zuker has studied the essential elements of Influence, and re-constructed them into a set of powerful skills and behaviors that anyone can learn, practice and master.

A true Influencer has more impact than thousands of followers on social media; having real Influence means the ability to make an impact in ANY situation.

“The Seven Secrets of Influence” by Elaina Zuker is an international best-seller, has been translated into 6 languages, and has sold more than 150,000 copies worldwide. It was the Main Selection for the Business Week Book Club and the Newbridge Book Club.

The Seven Secrets of Influence is filled with vital information, and most important, how-to/step-by-step instructions.

Topics include:

how to develop better "radar".
how to "read" other people
how to understand body language
how to create instant rapport
how to gain credibility with others
how to motivate cautious people

Powerful and practical, this book is essential reading and a simple, user-friendly how-to guide for you to influence anyone in today's fast-paced social and business climate.

Rave reviews from readers representing all walks of business life:

"Elaina Zuker has always been able to influence me to act on her suggestions. Now I know why! A must read for anyone in sales."- Richard C. Bartlett, President, Mary Kay Cosmetics

"Essential reading for any manager or communicator trying to get through to skittish employees and customers in today's tough business climate." - George S. Wiedemann, President, Grey Direct Marketing Group, Inc.

"Powerful and practical. All the secrets of influence Dale Carnegie never told you... and more." - Nancy Vaughn, Executive Vice President, Ally & Gargano, Inc.

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