Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation (Palgrave Executive Essentials)
Language: English
Published by Palgrave Macmillan, 2024
- Softcover
- New
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2024. 2024th Edition. paperback. . . . . .
Seller Inventory # V9783031454288
- Title
- Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation (Palgrave Executive Essentials)
- Author
- Baines, Tim
- Publisher
- Palgrave Macmillan
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3031454286
- ISBN 13
- 9783031454288
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.
"Synopsis" may belong to another edition of this title.
About the Author
Tim Baines is a Professor of Operation Strategy at The Advanced Services Group, Aston University, UK. He is recognised as an international authority and thought leader in the field of industrial strategies and servitization. His work has had a significant impact on the way that firms design, deliver, and manage their products and services, and is increasingly shaping how industrialists think about the future.
Ali Z. Bigdeli is a Professor of Industrial Service Innovation at The Advanced Services Group, Aston University, UK. He is internationally recognised for his pioneering research, which focuses on innovative business models for industrial services and has an impressive track record of over 100 peer-reviewed publications, book chapters, and conference papers, collaborating with leading scholars from various countries.
Kawal Kapoor is a Research Fellow at Aston University, UK, and a member of the Advanced Services Group, where she works closely with manufacturing firms on servitization strategy. Additionally, she plays a major part in developing practitioner-oriented mini guides, frameworks, and executive workshops on servitization. Her research expertise is in service-oriented value networks and platform ecosystems, digital servitization and IoT, service and outcome-based business models, and diffusion of product and service innovations and her work has been published widely.
"About the title" may belong to another edition of this title.
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