Services Marketing
Language: English
Published by McGraw-Hill Education, 2008
- Softcover
- Used

Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
£ 7.65
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP79586363
- Title
- Services Marketing
- Author
- Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.
- Publisher
- McGraw-Hill Education
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0071263934
- ISBN 13
- 9780071263931
- Item weight
- 2.643 pounds
- Dimensions
- N/A
"Synopsis" may belong to another edition of this title.
About the Author
MARY JO BITNER serves as Academic Director for the Center for Services Leadership at Arizona State University. Dr. Bitner was a founding faculty member of the Center for Services Leadership created for the study of services marketing and management. Dr. Bitner has published more than 50 articles and has received a number of awards for her research in leading journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Retailing, International Journal of Service Industry Management, and Academy of Management Executive. She has consulted with and presented seminars and workshops for numerous businesses. In 2003, Dr. Bitner was honored with the Career Contributions to the Services Discipline award by the American Marketing Associations Services Special Interest Group.
DWAYNE D. GREMLER, Bowling Green State University, received his MBA and PhD degrees from Arizona State University. He is a passionate advocate for the research and instruction of services marketing issues. He has served as Chair of the American Marketing Associations Services Marketing Special Interest Group and has helped organize services marketing conferences in Australia, The Netherlands, France, and the United States. He has been the recipient of several research awards and while a professor at the University of Idaho, Dr. Gremler received the First Interstate Bank Student Excellence in Award for teaching, an award determined by students in the College of Business and Economics.
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
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