Services Marketing Management: A Strategic Perspective
Language: English
Published by John Wiley & Sons, 2006
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Fair
£ 3.62
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Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780470091166.
Seller Inventory # 9821241
- Title
- Services Marketing Management: A Strategic Perspective
- Author
- Kasper, H. et al
- Publisher
- John Wiley & Sons
- Publication year
- 2006
- Condition
- Fair
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0470091169
- ISBN 13
- 9780470091166
- Edition
- 2nd Edition
- Item weight
- 1,450 grams
- Seller catalogs
- Business
It is built around five core guiding principles:
- Market orientation
- Assets and capabilities
- Characteristics of services
- Internationalization
- Value concept
With numerous examples that illustrate key points in the text, Services Marketing Management, 2nd Edition begins by embracing services marketing management in both a national and international context, including the latest developments, then outlines the wide variety of assets and strategic capabilities required to deliver services and create superior value for customers.
"An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader."
Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service
"This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers."
Steve Oakes, University of Liverpool
"This is a must for students, teachers and practitioners in services marketing.’
Kjell Grønhaug, Norwegian School of Economics and Business Administration
‘This is an academically rigorous text with a strong European focus – excellent.’
Jill Brown, Portsmouth Business School
‘Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice."
Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main
‘This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate:
• the consequent focus on market and customer orientation
• the integration of business-to-business services
• the overarching HRM perspective and
• the refined didactic approach not self-evident in other service management textbooks.
"What a service for the reader!"
Bernd Günter, Heinrich-Heine Universität, Düsseldorf
"Synopsis" may belong to another edition of this title.
About the Author
Piet van Helsdingen is Lecturer of Services Marketing at the Vrije Universiteit and a management trainer and consultant on service concepts in Amsterdam.
Mark Gabbott is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
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