Services Marketing Essentials You Always Wanted to Know (Self-Learning Management Series)
Language: English
Published by Vibrant Publishers, 2023
- Softcover
- Used
Seller: eCampus, Lexington, KY, U.S.A.eCampus
AbeBooks seller since August 1, 2018
Condition: Used - Very good
£ 24.52
Quantity: 3 available
Add to basketSeller Inventory # U:9781636511733:ONHAND
- Title
- Services Marketing Essentials You Always Wanted to Know (Self-Learning Management Series)
- Author
- Vishal Desai
- Publisher
- Vibrant Publishers
- Publication year
- 2023
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1636511732
- ISBN 13
- 9781636511733
- Series
- Book 26 of 77: Self-Learning Management Series
Service Quality Models, Pricing Strategies, Marketing Mix, Consumer Perception, and Service Design. A deep dive into the theory and practice of Services Marketing
Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.
Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.
This book will help you to:
- Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence
- Learn the different models of service quality
- Gauge consumer wants and perceptions to meet their expectations
- Improve your service design to make it efficient
- Create a pricing strategy according to your service business type
The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life.
Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide.
This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.
"Synopsis" may belong to another edition of this title.
About the Author
Vishal Desai is a seasoned business management professional with two decades of industry and academic experience across marketing, sales, brand management, advertising, retail management, and services marketing. He teaches various courses on these subjects, which are his areas of expertise, at B-schools. Vishal also consults organizations in implementing best practices in these domains. In his career span so far, he has worked with leading companies across verticals of FMCG, Media & Entertainment, Education & Training, and Consumer Goods.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 3 to 7 business days | 1 to 5 business days |
|---|---|---|
| First item | £ 3.02 | £ 5.28 |
Payment methods
Store description
eCampus's mission is to set online bookstore industry standards for savings, selection, convenience and customer service as expressed in the company's slogan "Textbooks Easy. Fast. Cheap!" The company celebrated 15 years in business in 2015 and will continue to provide students with an easy, fast and cheap way to order their textbooks and materials for years to come.
Specialty
TextbooksSeller's business information
A Book Company
2373 Palumbo Dr
Lexington, KY U.S.A. 40509
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to eCampus, Lexington, Kentucky, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.