Services Marketing (5th Edition). This item is unavailable.
Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler
148 ratings by Goodreads
Language: English
Published by McGraw-Hill/Irwin, 2008
- Hardcover
- Used
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- Title
- Services Marketing (5th Edition)
- Author
- Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2008
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0073380938
- ISBN 13
- 9780073380933
- Edition
- 5th or later Edition
- Item weight
- 3.4 pounds
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
"Synopsis" may belong to another edition of this title.
About the Author
Valarie Zeithaml è docente di marketing presso la University of North Carolina.
Mary Jo Bitner è docente di marketing e gestione dei servizi presso la Arizona State University.
Dwayne D. Gremler è docente di marketing presso la Bowling Green State Univerity.
Mary Jo Bitner è docente di marketing e gestione dei servizi presso la Arizona State University.
Dwayne D. Gremler è docente di marketing presso la Bowling Green State Univerity.
"About the title" may belong to another edition of this title.
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