Service Reboot: The New Science of Selling, Marketing, and Managing Services
Language: English
Published by Service Reboot, 2019
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 15.24
Quantity: Over 20 available
Add to basketSeller Inventory # I-9781775169413
- Title
- Service Reboot: The New Science of Selling, Marketing, and Managing Services
- Author
- Selch, David
- Publisher
- Service Reboot
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1775169413
- ISBN 13
- 9781775169413
If you’ve ever read a book on selling, marketing, or business management, this is the next book you should read. Service Reboot delivers the newest theories and proven approaches from the world’s best business schools – presented by an award-winning MBA with 20 years’ experience selling services to the world’s biggest companies.
Services represent 70% of our economy, and 99% of all business startups – It’s everything from Locomotive Repair to Hairstyling to Museum Design to Transportation; it’s all of the skilled trades, and all the professions.
A resurgence in service business research beginning in 2004 has resulted in new approaches to managing service businesses, and to marketing and selling service offerings. Unified Services Theory (UST), developed by researchers working in fields as diverse as Healthcare and Hospitality, provides a new language to discuss (and answer) your sales challenges.
This book presents a new way of thinking about your sales and marketing functions that will increase profitable revenues by working differently, not harder. These are the new rules for selling, the new approaches for marketing, and the new metrics for managers.
Service Reboot applies UST to provide clear advice:
- How to re-frame every step of your sales pipeline, from prospecting to closing, to increase service sales
- The “new” step in the selling process – not identified and named until 2010 – that is always required in every service sales presentation and is never required in any product sales presentation
- Why the Feature-Benefit model is reversed when selling services rather than products
- Convergent versus Divergent sales models and when to apply them
- Advertising that drives sales, not just awareness, and a better way of tracking ROI on what works
- Reduce salesperson turnover – how to ensure the candidate’s personality matches the offering, especially if you’re the candidate
- Why you must follow a Service-centered approach when selling services and products together
- 10 Research-based rules to make your service advertising more effective
- The simple system to productize any service
- The SIPS grid that can suggest alternate offerings for your core product or service
Wherever you are in your career, from Junior Sales Associate to Chief Marketing Officer, buy this book now to begin radically improving sales.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
Shipping rates within U.S.A.
| Item | 3 to 7 business days | 2 to 5 business days |
|---|---|---|
| First item | £ 0.00 | £ 8.88 |
Payment methods
Store description
Specialty
All authorized categoriesSeller's business information
Miramar International Services LLC
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to California Books, Fort Wayne, Indiana, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.