Service Quality : New Directions in Theory and Practice

Language: English

Published by Sage Publications, 1993

0803949200 / 9780803949201

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing. Designed to advance the practice of delivering superior service, the field¿s leading scholars and practitioners present a wealth of ideas that include measuring the managerial impact of service quality improvement, new methods of assessing the various elements of service quality, and philosophies about the nature of customer value. Presenting diverse points of view and revealing a variety of emerging ideas, the editors conclude with a look toward the future of service quality. An exhilarating--and sometimes demanding--change of pace, Service Quality is essential for professionals, researchers, scholars, and students in marketing studies.…

Seller Inventory # 9780803949201

Title
Service Quality : New Directions in Theory and Practice
Author
Richard L. Oliver
Publisher
Sage Publications
Publication year
1993
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0803949200
ISBN 13
9780803949201
Item weight
426 grams
Dimensions
216x140x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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