Service Marketing: a managerial perspective

Rob McColl, Bill Callaghan, Adrian Palmer

ISBN 10: 0074702572 ISBN 13: 9780074702574

Published by McGraw Hill, 1997

Language: English

Used Condition: As New Soft cover

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Bibliographic Details

Title

Service Marketing: a managerial perspective

Publisher

McGraw Hill

Publication Date

1997

Language

English

ISBN 10

0074702572

ISBN 13

9780074702574

Binding

Paperback

Condition

As New

Seller catalogs

Business

About this title

Synopsis

The Australian economy is dominated by services; this is our fastest growing sector in terms of both domestic and export markets. This book provides a comprehensive introduction to contemporary theories, issues, strategies and operational tactics relevant to every aspect of services marketing and management.

"About this title" may belong to another edition of this title.

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