Service Management and Marketing: Managing the Service Profit Logic
Language: English
Published by Wiley, 2016
- Softcover
- Used
Seller: Books From California, Simi Valley, CA, U.S.A.Books From California
AbeBooks seller since August 14, 2001
Condition: Used - Very good
£ 46.82
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- Title
- Service Management and Marketing: Managing the Service Profit Logic
- Author
- Gronroos, Christian
- Publisher
- Wiley
- Publication year
- 2016
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1118921445
- ISBN 13
- 9781118921449
- Edition
- 4th Edition
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers.
With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.
The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life:
https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Books From California
Simi Valley, CA, U.S.A.
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