Service Management and Marketing
Language: English
Published by John Wiley & Sons, 2015
- Softcover
- New
Condition: New
£ 63.97
Quantity: 2 available
Add to basketItem description from seller
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service lo.
Seller Inventory # 33837512
- Title
- Service Management and Marketing
- Author
- C Gronroos
- Publisher
- John Wiley & Sons
- Publication year
- 2015
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1118921445
- ISBN 13
- 9781118921449
- Edition
- 4th Edition
- Dimensions
- 2 x 23.5 x 18.6
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers.
With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.
The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life:
https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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