Service Guarantee prospect in signalling Service Quality towards Customer Loyalty

Language: English

Published by GRIN Verlag, 2021

3346288714 / 9783346288714

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Doctoral Thesis / Dissertation from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: This study provides empirical evidence to clarion calls for insights on the lack of work on resorts specifically the five-star resorts sector which is referred to works by Line and Runyan in identifying the deficiency in empirical evidence towards literature on resorts.This study provides new evidence into the formation of loyalty determinants in the five-star resorts, specifically in the Malaysian tourism industry. Although various studies have been conducted by scholars to identify such a phenomenon, very few has identified salient marketing strategies to be of value to practitioners, in overcoming the lack of loyal customers.This study frames the current problems faced by academia, the industry and the government to produce a cogent discussion on how to solve these problems by providing a strong and tested strategy, the service guarantee, to enhance customer loyalty in the resort sector. Problems associated with the industry and marketing gaps in literature are mainly based on a lack of strategy and factors in determining loyalty from the customers' perspective. Based on gaps in literature related to the hospitality industry as a whole a lack of a structural modelling and is identified. The second order latent modelling that this study envisions, would provide clearer directions to the industry and other stakeholders to develop and mitigate customer centric marketing strategies to acquire and retain their target markets.…

Seller Inventory # 9783346288714

Title
Service Guarantee prospect in signalling Service Quality towards Customer Loyalty
Author
Pradeep Paraman
Publisher
GRIN Verlag
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3346288714
ISBN 13
9783346288714
Item weight
556 grams
Dimensions
210x148x27 mm

AHA-BUCH GmbH

Einbeck, Germany

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