This is Service Design Thinking. Basics - Tools - Cases
Marc Stickdorn
Sold by Rarewaves.com USA, London, LONDO, United Kingdom
AbeBooks Seller since 11 June 2025
New - Soft cover
Condition: New
Quantity: Over 20 available
Add to basketSold by Rarewaves.com USA, London, LONDO, United Kingdom
AbeBooks Seller since 11 June 2025
Condition: New
Quantity: Over 20 available
Add to basketThis is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.
Seller Inventory # LU-9789063692797
Marc Stickdorn is a German entrepreneur and service design consultant. He works with organizations to integrate service design in organizational structures and processes to reduce development costs of new products and services and to increase customer experience. In 2010, Marc and Jakob published the award-winning book "This is Service Design Thinking". He is a visiting professor at various business and design schools.
In 2012, Marc co-founded smaply, a web-based software to visualize personas, stakeholder maps, and customer journey maps. In 2013, he co-founded ExperienceFellow, a combination of smartphone apps and web-based software to research customer experience. ExperienceFellow is based on mobile ethnography; an approach Marc develops since 2008. Although he won several best paper awards for his academic publications on mobile ethnography, he still did not finnish his PhD.
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