This is Service Design Thinking. Basics - Tools - Cases (Paperback)
Marc Stickdorn
Sold by Grand Eagle Retail, Bensenville, IL, U.S.A.
AbeBooks Seller since 12 October 2005
New - Soft cover
Condition: New
Quantity: 1 available
Add to basketSold by Grand Eagle Retail, Bensenville, IL, U.S.A.
AbeBooks Seller since 12 October 2005
Condition: New
Quantity: 1 available
Add to basketPaperback. This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book.It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services.Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context. This is Service Design Thinking introduces an inter-disciplinary approach to designing services. 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller Inventory # 9789063692797
Marc Stickdorn is a German entrepreneur and service design consultant. He works with organizations to integrate service design in organizational structures and processes to reduce development costs of new products and services and to increase customer experience. In 2010, Marc and Jakob published the award-winning book "This is Service Design Thinking". He is a visiting professor at various business and design schools.
In 2012, Marc co-founded smaply, a web-based software to visualize personas, stakeholder maps, and customer journey maps. In 2013, he co-founded ExperienceFellow, a combination of smartphone apps and web-based software to research customer experience. ExperienceFellow is based on mobile ethnography; an approach Marc develops since 2008. Although he won several best paper awards for his academic publications on mobile ethnography, he still did not finnish his PhD.
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