Service Asia: How the Tigers Can Keep their Stripes

Tocquer, Gerard

ISBN 10: 0139786023 / ISBN 13: 9780139786020

Published by Pearson Ed Asia, 1998

About this Item

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Seller Inventory # wbs9500223409

Bibliographic Details

• Title: Service Asia: How the Tigers Can Keep their Stripes
• Publisher: Pearson Ed Asia
• Publication Date: 1998
• Language: English
• ISBN 10: 0139786023
• ISBN 13: 9780139786020
• Binding: Soft cover
• Condition: Like New

About this title

Synopsis

Examines the best service organizations in Asia, and marketing with an Asian perspective. Each chapter deals with a different company, and applies their service angle to a particular part of marketing. Examples include Bangkok Bank and Singapore Airlines.