Seo
Language: Spanish
Published by Esic Editorial, 2010
- Softcover
- Used
Seller: Libros Eco, Les Franqueses del Vallès, B, SpainLibros Eco
AbeBooks seller since January 19, 2026
Condition: Used - Fine
£ 4.10
Quantity: 1 available
Add to basketItem description from seller
Millones de usuarios usan los buscadores a diario y millones de webs luchan por obtener sus primeros lugares. Bajo este panorama, asomarse a los puestos de privilegio en buscadores se convierte en algo fundamental para tener éxito en internet.El posicionamiento en buscadores o SEO, siglas de Search Engine Optimization, trata de emparejar la demanda de ciertas búsquedas de interés con una oferta web especializada y relevante. Muchas de las técnicas utilizadas en SEO requieren de conocimientos técnicos que están contenidos en este libro.Por tanto, estamos ante un texto pensado para un amplio abanico de lectores Empresarios y responsables de marketing. Programadores, webmasters y blogueros. Creativos publicitarios. Consultores SEM o SEO, ávidos de una visión novedosa y complementaria de sus conocimientos.Y todo aquel interesado en que sus contenidos sean el santogrial digital. El SEO es una estrategia online emergente que goza de un presente solvente y un prometedor porvenir, que, sin ninguna duda, marcará el futuro del marketing digital. Los autores Miguel Orense ha desarrollado toda su carrera profesional en Internet. Socio Director y Fundador de Kanvas Media en la actualidad y ponente habitual de los eventos más representativos del sector, se ha convertido en uno de los profesionales referentes de su campo.Miguel es Licenciado en Administración de Empresas por la Universidad de Oviedo y postgrado en Marketing digital y Comercio electrónico por el ICEMD.Octavio Isaac Rojas Orduña, experto en comunicación y las relaciones públicas con una visión global, ya que ha ofrecido sus servicios de consultoría tanto en México, su tierra natal, como en España, donde reside desde 1997. Es profesor universitario y de master en ESIC. Su primer libro en solitario lleva el título Relaciones Públicas. La eficacia de la influencia . También es coordinador y coautor del libro Blogs y Web 2.0 . ÍNDICE El origen de los buscadores. Funcionamiento de los motores de búsqueda y sus tecnologías.- Aproximación al marketing y al posicionamiento web en buscadores.- Metodología de campaña y técnicas de optimización SEO.- Técnicas consideradas ilícitas (Black Hat SEO) Las posibles penalizaciones y las directrices de los buscadores.- Contratación y medición de campañas de posicionamiento en buscadores.- Buscadores especializados en blog. Los nuevos actores en el posicionamiento en buscadores.- Recursos y herramientas útiles.- Casos prácticos.- Novedades en el posicionamiento en buscadores y encuesta de opinión.…
Seller Inventory # 415174
- Title
- Seo
- Author
- Octavio Isaac Rojas Orduña
- Publisher
- Esic Editorial
- Publication year
- 2010
- Condition
- Fine
- Binding
- Softcover
- Language
- Spanish
- ISBN 10
- 8473566904
- ISBN 13
- 9788473566902
- Edition
- 2nd Edition
"Synopsis" may belong to another edition of this title.
Libros Eco
Les Franqueses del Vallès, B, Spain
AbeBooks seller since January 19, 2026
Shipping rates from Spain to U.S.A.
| Item | 9 to 15 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 27.51 | £ 50.01 |
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