Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. This item is unavailable.Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

The End of Assembly Line ManagementWe're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn't merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them and to continuously innovate within them.In illuminating and instructive business examples, you'll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call  outcome-focused management"; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

‘The book impresses not only by its advocacy for changing the culture of companies and management processes, but also the practical details the authors advocate…Food for thought, but then added to that, plenty of sensible advice. Just what a business book should offer.’
Business Traveller, January 26, 2017 by Tom Otley

"Thanks to concrete examples, this book highlights the tools, methods and practices that businesses today need to flourish in a constantly changing world."
Business Digest (France)