Selling Sea Power : Public Relations and the U.S. Navy, 1917-1941

Ryan D. Wadle

ISBN 10: 0806167300 / ISBN 13: 9780806167305

Published by University Of Oklahoma Press Jul 2020, 2020

About this Item

Neuware - The accepted narrative of the interwar U.S. Navy is one of transformation from a battle-centric force into a force that could fight on the 'three planes' of war: in the skies, on the water, and under the waves. The political and cultural tumult that accompanied this transformation is another story. Ryan D. Wadle's Selling Sea Power explores this little-known but critically important aspect of naval history.After World War I, the U.S. Navy faced numerous challenges: a call for naval arms limitation, the ascendancy of air power, and budgetary constraints exacerbated by the Great Depression. Selling Sea Power tells the story of how the navy met these challenges by engaging in protracted public relations campaigns at a time when the means and methods of reaching the American public were undergoing dramatic shifts. While printed media continued to thrive, the rapidly growing film and radio industries presented new means by which the navy could connect with politicians and the public. Deftly capturing the institutional nuances and the personalities in play, Wadle tracks the U.S. Navy's at first awkward but ultimately successful manipulation of mass media. At the same time, he analyzes what the public could actually see of the service in the variety of media available to them, including visual examples from progressively more sophisticated-and effective-public relations campaigns.Integrating military policy and strategy with the history of American culture and politics, Selling Sea Power offers a unique look at the complex links between the evolution of the art and industry of persuasion and the growth of the modern U.S. Navy, as well as the connections between the workings of communications and public relations and the command of military and political power.

Seller Inventory # 9780806167305

Bibliographic Details

• Title: Selling Sea Power : Public Relations and the U.S. Navy, 1917-1941
• Publisher: University Of Oklahoma Press Jul 2020
• Publication Date: 2020
• Language: English
• ISBN 10: 0806167300
• ISBN 13: 9780806167305
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 25D millimeters 229 millimeters width by 152 millimeters height by 25 millimeters depth
• Weight: 440 grams

About this title

Synopsis

The accepted narrative of the interwar U.S. Navy is one of transformation from a battle-centric force into a force that could fight on the “three planes” of war: in the skies, on the water, and under the waves. The political and cultural tumult that accompanied this transformation is another story. Ryan D. Wadle’s Selling Sea Power explores this little-known but critically important aspect of naval history.

After World War I, the U.S. Navy faced numerous challenges: a call for naval arms limitation, the ascendancy of air power, and budgetary constraints exacerbated by the Great Depression. Selling Sea Power tells the story of how the navy met these challenges by engaging in protracted public relations campaigns at a time when the means and methods of reaching the American public were undergoing dramatic shifts. While printed media continued to thrive, the rapidly growing film and radio industries presented new means by which the navy could connect with politicians and the public. Deftly capturing the institutional nuances and the personalities in play, Wadle tracks the U.S. Navy’s at first awkward but ultimately successful manipulation of mass media. At the same time, he analyzes what the public could actually see of the service in the variety of media available to them, including visual examples from progressively more sophisticated—and effective—public relations campaigns.

Integrating military policy and strategy with the history of American culture and politics, Selling Sea Power offers a unique look at the complex links between the evolution of the art and industry of persuasion and the growth of the modern U.S. Navy, as well as the connections between the workings of communications and public relations and the command of military and political power.
 

About the Author

Ryan D. Wadle is an Associate Professor of Comparative Military Studies at the eSchool of Graduate Professional Military Education, Air University, Maxwell Air Force Base, Alabama.