Selling Project Management to Senior Executives: Framing the Moves That Matter
Language: English
Published by Project Management Inst, 2002
- Softcover
- Used
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softcover book light wear to cover and book edges, has some light reader wear.
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- Title
- Selling Project Management to Senior Executives: Framing the Moves That Matter
- Author
- Thomas, Janice, Ph.D.,Delisle, Connie L., Ph.D.,Jugdev, Kam, Ph.D.,Project Management Institute
- Publisher
- Project Management Inst
- Publication year
- 2002
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1880410958
- ISBN 13
- 9781880410950
SELLING PROJECT MANAGEMENT
If project management had an advice columnist, he or she would receive the same two questions every
week from project management practitioners worldwide:
"Why is it so difficult to convince senior executives of the importance of project management?"
"How do I successfully sell project management to senior executives?"
To answer these questions, the columnist would consult the experts, and now so can you!
Look no further than Dr. Janice Thomas and her colleagues at Canadas Athabasca University, authors of
Selling Project Management to Senior Executives: Framing the Moves that Matter, a new book from the
Project Management Institute (PMI). The researchers answer the first question with wisdom gleaned
through structured interviews, and the second with factor-analyzed survey results. Throughout the book,
they successfully mix science with some of the professions best advice and most creative writing.
What Thomas et al. discovered about selling project management is practical, new, and revealing.
Here are just two of the many findings contained in their enlightening book:
Why am I having a hard time selling project management? Because project practitioners often pitch their profession too low. Senior executives want project management
to identify solutions that are linked to long-term, strategic business objectives. Sell the fields
strategic valuenot its tactical importance.
How can I make a successful sale? Prove your credibility and trustworthiness in a long-term, positive, business relationship and you will find senior executives more supportive and approachable.
Moreover, this modern classic contains:
A list of characteristics common to successful and unsuccessful project management sellers
The information senior executives must have before buying project management
The one key difference between successful and unsuccessful sellers.
With Selling Project Management to Senior Executives: Framing the Moves that Matter, you get all the advice
you need whenever you need it!
"Synopsis" may belong to another edition of this title.
About the Author
With the Assistance of Pamela Buckle, PhD Student, M.B.A., B.A., University of Calgary, Faculty of Management.
"About the title" may belong to another edition of this title.
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