Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects
Language: English
Published by Amacom Books, 2011
- Hardcover
- Used
Seller: Ezekial Books, LLC, Manchester, NH, U.S.A.Ezekial Books, LLC
AbeBooks seller since June 30, 2010
Condition: Used - Very good
£ 4.01
Quantity: 1 available
Add to basketSeller Inventory # mon0000005052
- Title
- Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects
- Author
- Taylor, Jim,Harrison, Doug,Kraus, Stephen,Besio, Chip
- Publisher
- Amacom Books
- Publication year
- 2011
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0814416535
- ISBN 13
- 9780814416532
Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton Selling to the New Elite reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns.
Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers…and become rich themselves.
"Synopsis" may belong to another edition of this title.
About the Author
Jim Taylor (Waterbury, CT) is vice chairman of Harrison Group, one of the country’s most respected marketing firms, and a widely recog nized marketing expert. His clients include American Express, Chanel, UBS Private Wealth Manage ment, and Neiman Marcus.
Doug Harrison (Waterbury, CT) founded Harrison Group in 1996 and has developed branding strategies for Coca-Cola, Microsoft, Louis Vuitton, Four Seasons, Bank of America, and other impressive com panies. Taylor and Harrison are the authors of The New Elite (978-0-8144-0048-7).
Chip Besio (Dallas, TX) is director of marketing for Sewell, a high-profile chain of car dealerships in Texas.
"About the title" may belong to another edition of this title.
Ezekial Books, LLC
Manchester, NH, U.S.A.
AbeBooks seller since June 30, 2010
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Ezekial Books, LLC
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