Selling in Manufacturing and Logistics: The Twelve Key Strategies for Managers and Salespeople

Mike Jones; Ken Guest

ISBN 10: 0692919783 / ISBN 13: 9780692919781

Published by SandlerTraining, Inc., 2017

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0692919783I4N00

Synopsis:

Everyone is selling, all the time—–but not everyone sells well, and not everyone realizes that selling is what’s happening. This is true to some degree in all aspects of business, but it is particularly true for businesses involved in the manufacturing, distribution, and delivery of products.

There are so many different departments that must come together in collaboration to ensure the successful delivery of a product—and consequently a satisfied customer––that everyone along the chain should, ideally, be selling all the time, to everyone, in every department. That’s a major task!

In Selling in Manufacturing and Logistics, authors Mike Jones and Ken Guest, show managers and salespeople what works when it comes to connecting all the dots … and, just as important, what doesn’t work. Jones and Guest, two “blue-collar bulldogs” with a combined half-century of experience, share a proven twelve-point system for sales success within the complex, multi-layered, and demanding field of manufacturing and logistics that works for sellers in any company that manufactures, distributes, or delivers products to end-users.

Twelve key strategies explained for sales professionals in this dynamic field:

1. Understand the Players
2. Get in front of the right prospects
3. Set the plan
4. Leverage both digital and voice to voice prospecting
5. Take control of the selling day
6. Set expectations
7. Known when to bid … and when not to bid
8. De-commoditize your offering
9. Follow up strategically
10. Think beyond the “close”
11. Grow “accounts” into “relationships”
12. Make accountability a way of life

The book features a special appendix on effective strategies for the hiring and retention of drivers – a perennial “hot button” issue for leaders in these companies.

Bibliographic Details

Title: Selling in Manufacturing and Logistics: The ...
Publisher: SandlerTraining, Inc.
Publication Date: 2017
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket