Selling the Invisible: A Field Guide to Modern Marketing
Beckwith, Harry
ISBN 10: 0446672319 ISBN 13: 9780446672313
Published by Grand Central Publishing, 2012
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Paperback
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About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0446672319I4N00
Synopsis:
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
About the Author: Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications and media relations for services
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Bibliographic Details
Title: Selling the Invisible: A Field Guide to ...
Publisher: Grand Central Publishing
Publication Date: 2012
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket