Selling Hospitality A Situational Approach (Hb 2006). This item is unavailable.
Language: English
Published by Delmar Pub, 2005
- Hardcover
- New
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- Title
- Selling Hospitality A Situational Approach (Hb 2006)
- Author
- Binnie C
- Publisher
- Delmar Pub
- Publication year
- 2005
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1401832814
- ISBN 13
- 9781401832810
Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the new world of buyer-seller relationships and succeed in each sales situation.
"Synopsis" may belong to another edition of this title.
About the Author
John C. Crotts is an instructor a the College of Charleston.
Richard G. McNeill is an instructor at Northern Arizona University.
Richard G. McNeill is an instructor at Northern Arizona University.
"About the title" may belong to another edition of this title.
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