Selling to Homeowners The Sandler Way

Chip Doyle,Kim Booker

ISBN 10: 0692547428 / ISBN 13: 9780692547427

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Synopsis:

Selling to homeowners is different – and challenging.

In the unique world of in-home selling, you are entering your customers’ personal and private space, where decision-making can be a bit more fluid. Different rules apply in the home. Children and pets may reign supreme. All decision-makers may not be there from 9–5, Monday through Friday. Often homeowners have never before purchased your product or service. Or, if they have, they probably had a bad experience. (Otherwise, why would they be calling you?)

In-home selling unfolds in an environment that can easily become an obstacle for the untrained sales professional. Selling to Homeowners the Sandler Way outlines principles to help guide improved performance, to deliver career-changing results for salespeople who close deals in the buyer's personal, private domestic space –– whether in the living room and over the kitchen table.

This kind of selling applies to dozens of industries, from remodeling to insurance. If you or anyone in your company go into the home for any part of the sales process, this book is for you.

Bibliographic Details

Title: Selling to Homeowners The Sandler Way
Publication Date: 2015
Binding: Paperback
Condition: Good