Selling Creative - Advertising Men and Women in the Hall of Fame
Language: English
Published by A&C Film Distribution, 2023
- Softcover
- New
Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
AbeBooks seller since September 10, 2024
Condition: New
£ 48.35
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- Title
- Selling Creative - Advertising Men and Women in the Hall of Fame
- Author
- Mary E. Warlick
- Publisher
- A&C Film Distribution
- Publication year
- 2023
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0578895722
- ISBN 13
- 9780578895727
Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters-whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness.
"Melts in Your Mouth, Not in Your Hands." "Does She or Doesn't She?"
"Just Do It!" "Where's the Beef?" These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising.
Selling Creative - Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication.
Selling Creative provides in-depth profiles of the culturally astute men and women who tapped into their generation's fears and desires. This book tells the story of advertising's Creative Revolution through the lives of the people who lived and worked in the era.
Selling Creative - Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.
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About the Author
"About the title" may belong to another edition of this title.
Biblios
frankfurt am main, hessen, Germany
AbeBooks seller since September 10, 2024
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