Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect

Jennifer Allan-Hagedorn

ISBN 10: 0981672701 / ISBN 13: 9780981672700

Published by BlueGreen Books, Inc., 2015

Seller Inventory # 0981672701-4-32813793

Synopsis:

Sell with Soul is part rookie-survival-guide and part call-to-action for the real estate community. Largely autobiographical, the author shares her rise from a nervous rookie agent to a successful real estate broker in Denver, Colorado. The book also contains detailed instructions and checklists for many of the activities a new agent must master, such as building a contact database, learning the market, working with buyers, marketing listings and negotiating inspections. Allan also shares more than 60 stories from her own career - some positive and others not-so - that will help the new agent better understand her cautions and recommendations. Sell with Soul also speaks out against the status quo. Allan describes the differences between the "Old School" philosophy of real estate thought and her own "soulful" philosophy. She asks agents to consider the needs of their clients first, before considering their own personal need for a paycheck. She counsels them to welcome every "learning experience," even when the experience does not result in a closed sale. She urges new licensees to strive to be competent and knowledgeable before they ask the general public to honor them with their business. Many new agents have written to tell Allan how her book gave them hope that they could succeed without sacrificing their principles or changing their personalities. Even experienced agents have expressed that reading Sell with Soul changed the direction of their real estate careers.

Product Description: Sell with Soul Contains detailed instructions and checklists for many of the activities a new agent must master, such as building a contact database, learning the market, working with buyers, crafting marketing listings, and negotiating inspections. The author also shares stories from her own career that can help you better understand her recommendations. Full description

Bibliographic Details

Title: Sell with Soul: Creating an Extraordinary ...
Publisher: BlueGreen Books, Inc.
Publication Date: 2015
Binding: paperback
Condition: Fair
Edition: 3rd Edition