How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
Steinmetz, Lawrence L.; Brooks, William T.
Language: English
Published by Wiley, 2005
- Hardcover
- Used
Seller: Cycle Books LA, south el monte, CA, U.S.A.Cycle Books LA
AbeBooks seller since October 3, 2025
Condition: Used - Very good
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Add to basketSeller Inventory # AMTV.0471744832.VG
- Title
- How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
- Author
- Steinmetz, Lawrence L.; Brooks, William T.
- Publisher
- Wiley
- Publication year
- 2005
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471744832
- ISBN 13
- 9780471744832
"This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople."
--Bill Scales, CEO, Scales Industrial Technologies, Inc.
"As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'"
--John K. Harris, CEO, JK Harris & Company, LLC
"If you live and die on price, this book could be your only lifeline."
--Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections
"How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence."
--Joe Bracket, President, Power Equipment Company
"I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book."
--George C. Giessing, President, Brusco-Rich, Inc.
"This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful."
--David R. Little, Chairman and CEO, DXP Enterprises, Inc.
"Synopsis" may belong to another edition of this title.
About the Author
LAWRENCE L. STEINMETZ, PHD, is President of High Yield Management, Inc., and the author of twelve books. An expert on high-priced selling, he has consulted with many Fortune 500 companies and trained more than 200,000 salespeople in public and private seminars and keynote addresses.
WILLIAM T. BROOKS is a leading authority on sales and sales management. A Certified Management Consultant, he has delivered thousands of presentations, training sessions, and keynote addresses. He is also the author of The New Science of Selling and Persuasion, also from Wiley.
"About the title" may belong to another edition of this title.
Cycle Books LA
south el monte, CA, U.S.A.
AbeBooks seller since October 3, 2025
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Founded in 2017, Cycle Books began with a simple mission: to share the joy of reading by offering quality books to readers around the world. What started as a small passion project has grown into a trusted source for literature lovers, collectors, and curious minds alike. We specialize in a wide range of titles—from timeless classics and academic texts to rare finds and contemporary favorites. Every book we list is carefully selected and handled with care, because we believe every book has a story, and every reader deserves a great one. Customer satisfaction is at the heart of what we do. We take pride in fast shipping, accurate listings, and responsive service. Whether you're searching for a specific edition or just browsing for your next read, we're here to help you find something special. Thank you for visiting Cycle Books. We look forward to being part of your reading journey.…
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