People have a pervasive and ongoing concern with how they are perceived and evaluated by others. No matter what they are doing, people typically desire to make certain impressions on other people, and this focus on social images underlies a great deal of human behavior. Mark Leary offers a thorough, integrative review of the antecedents and consequences of self-presentation in everyday life.

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Mark R. Leary is professor of psychology at Wake Forest University.

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