Selected Issues in Global Health Communications
ISBN 10: 1789237890 ISBN 13: 9781789237894
Published by Intechopen, 2018
New
Hardcover
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Ria Christie Collections, Uxbridge, United Kingdom
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About this Item
Description:
In. Seller Inventory # ria9781789237894_new
Synopsis:
This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.
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Bibliographic Details
Title: Selected Issues in Global Health ...
Publisher: Intechopen
Publication Date: 2018
Binding: Hardcover
Condition: New