Seeking Customers ("Harvard Business Review" Paperback S.)
Shapiro, Benson P.
ISBN 10: 0875843328 ISBN 13: 9780875843322
Published by Harvard Business Review Press, 1993
Used
Hardback
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WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
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About this Item
Description:
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR005029214
Synopsis:
This book provides advice on how to increase profitability through improved marketing and sales management. It offers practical suggestions on how to identify prospects, initiate relationships, price the product or service, and close the sale. The book includes contributions from leading academics and consultants, including Benson P. Shapiro, Harvey B. Mackay, Rowland T. Moriarty, and Thomas V. Bonoma. Issues addressed include customer-focused marketing, managing customer relationships, the art and science of selling, learning from compensation, and composition.
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Bibliographic Details
Title: Seeking Customers ("Harvard Business Review"...
Publisher: Harvard Business Review Press
Publication Date: 1993
Binding: Hardback
Condition: Good