What enabled Harry Markopolos to put the finger on the master fraudster Bernie Madoff? - How did Dr Michael Gottlieb first detect and identify the AIDS epidemic among his patients. - How did a "smokejumper" recognize that setting another fire would save, rather than imperil, his life? - What did Admiral Yamamoto see in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor?

THE ANSWER, TO ALL FOUR QUESTIONS, IS INSIGHT.

Insights like these can change the world, but we also need insights into the everyday things that frustrate and confuse us, so we can more effectively solve problems, make decisions and get things done. Yet until now, we knew remarkably little about insight: how it works, and how we can develop it for ourselves.

A keen observer of people in their natural settings - from soldiers to scientists, police officers to business people - renowned cognitive psychologist Gary Klein uses a range of fascinating real-life stories to illuminate the nature of insight. Revealing how insight is impeded by an over-emphasis on error reduction, and "dumb by design" IT systems, he demonstrates how insight can be positively encouraged through employing five key strategies: noticing connections, coincidences and curiosities, investigating contradictions, and creating breakthrough solutions through the force of desperation.

About the Author

Gary Klein, PhD, is a research psychologist famous for his part in founding the field of naturalistic decision making, and is Senior Scientist at MacroCognition LLC. He was one of the leaders of a team that redesigned the White House Situation Room. Gary is the author of several books, including The Power of Intuition and Streetlights and Shadows.

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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